WE'RE ALL JUST A KID FROM SOMEWHERE.
For this campaign we focused on the concept that at one point we were all just kids from somewhere. Wherever that place may be, we essentially started in the same place. It's what we've done with our unique talents since then to become who we are today or who we're in the process of becoming.
We began with pairing the story of how Derrick Rose had to struggle to work his way out of Englewood, Chicago with the words of the late Tupac Shakur in his poem Rose From Concrete.
To kickstart the campaign, we created customized kits for athletes, celebrities, and other influential people within the sports, music, arts, and culture communities. They were each given a high school style gym locker. Inside was a concrete hard drive with the 60 second Rose From Concrete TV Spot, JAK felt bag, JAK letterman's jacket, JAK felt hand sewn Shirt, JAK beanie, and Limited Edition JAK Powerade bottle, each individually customized to the persons home city.
An digital lookbook was created to allow users to see the entire apparel line and show them that anyone could create a shirt, hat, or sweatshirt with their home city name.
Finally, we began to carefully curate Powerade's social channels to reflect the grit and authenticity of the campaign and the real struggle of people across the country.
In the 1980's, car dealerships held competitions to see who could keep their hand on a car the longest. Whoever won, kept that car. The Anchorman 2/Dodge Durango campaign decided to create a one-of-a-kind digital version of this contest.
"Hands on Ron Burgundy" ran on the Funny Or Die comedy video website, testing fans' perseverance using a computer mouse or touchscreen to place their "hands" on a digital image of Ron Burgundy. The contestant who "touched" Burgundy the longest in a single session time won a new 2014 Dodge Durango.
Before the game began, we created 3 custom kit styles to send to gamers, tech writers, car bloggers, and more. Each kit arrived with a letter form Ron explaining the rules of the competition. The kits gave users a leg up from a specialized mouse and Gunnar gaming glasses to a hearty supply of 24-News Blend coffee to keep users awake for hours to an autographed picture of Ron and leather wrapped hand gripper to keep ones hands toned and physically fit.
I even created a one-off kit for Conan O'Brien for Ron's appearance on his show that consisted of a wood stand in the shape of his head to hold his hand gripper.
The day the competition began, we followed social media to see what people were saying about the competition. Those were played were sent Motivational posters, Tweets from Ron, and food deliveries to keep them going.
A variety of prizes were created for the top 400 contestant. The most notable were the Ron Burgundy mustache body pillow with comb, Ron Burgundy head shaped "Musk" scented car air freshener, Sex Panther cologne, and leather bound copy of Ron's Book Let Me Off at the Top!.
In collaboration with a team of six other designers, we created an interactive light experience for the festival goers at Pickathon, a music festival outside of Portland, OR.
We started with a mission to create an experience in which people could affect change. Their interactions would vary if done on an individual basis or when coupled with others. This created a world in which people could explore and figure out the variety of ways to change their environment.
The structure formed a diamond shape of interactive light cattails of varying heights. Upon touch, the cattails would change colors. Neighboring cattails also changed at the same time, provoking users to try and interact with all cattails.
The ways in which adults versus children interacted was astounding to watch. Some people fully immersed themselves and tried to touched every cattail to change the entire color of the structure. Others purposefully avoided touching the structures like a game of Operation as they were touch sensitive.
For the launch of Laika's 2014 movie The Boxtrolls, I helped create 3 custom label designs for kits to be sent out to influencers. The labels were applied to various kits sent over the course of a few months leading up to the release of the movie.
For Portland's Annual 2015 Community Warehouse Chair Affair Fundraiser I created an original lamp. Luckily for me the event organizers were open to other pieces aside from chairs.
I wanted to create something that gave people a look inside the beauty of nature whether turned on or off. When off, the juxtaposition of the highly polished front surface and cross sections pairs well with the rough live edge. When on, it allows light to seep out from the core, highlighting the grain of the black walnut and providing a warm organic glow.
In 2014, Dodge needed to find a way to bring back some energy to the Dodge Dart. We did so by not allowing anyone to touch it through an interactive game hosted on YouTube.
Upon reaching the bottom of the longest scroll YouTube will allow and clicking on the Dart, users were taken to an interactive game.
In late 2015, Powerade wanted to create a platform for bi-annual releases of Limited Edition flavors. We created a system in which we'd collaborate with illustrators across the country to design labels that echoed the sentiment and aesthetic of the Just a Kid Campaign.
For Twisted Blackberry, we worked with Boston based illustrator and designer Chris DeLorenzo. He created a label that was youthful, while still harnessing the grit of streetball.
2016 Rio Olympics- Watermelon Strawberry Wave
Leading up to the 2016 Rio Olympics, Powerade wanted to create a one-of-a-kind label for the release of its new flavor, Watermelon Strawberry Wave. This is a celebration of Olympics athletes, especially Powerade athletes Shakur Stevenson, Lopez Lomong, and Claressa Shields, and further extends its Just a Kid campaign into packaging.
As a pro-bono creative adventure, myself and two environmental designers/fabricators researched Portland’s burgeoning boutique-food-cart scene and came up with a proposal to completely overhaul one lucky vendor. Our choice was Native Bowl, a purveyor of delicious organic eats run by local cookbook author and cooking-show host Julie Hasson. It was a labor of love in which we designed (and in many cases hand-fabricated) everything from signage to a website to business cards to a custom font and a full cart rebuild.
There are many great Mother's and Father's Day cards that exist that appeal to a broad audience. I wanted to create some cards that spoke to the more unique and honest relationships some of us have.
Let’s face it, we weren’t all planned. Our parents may never admit it, but we know. This card is a thanks to all Moms who simply forgot to take a few pills. Without them, we wouldn’t be here.
You're Not My Real Mom
For the teenager with the new Stepmom. My Dad says I have to be nice to you, but I'm going to do so in a passive aggressive manner with this card. Happy Stepmother's Day Brenda...whatever, I don't care.
Dad's Expired Condom
Ever noticed that distinct ring in your Dad's wallet and wondered what the hell it was? It's because he's been keeping a condom in there since 1967. He definitely forgot to use it after the ELO concert a.k.a. The Night You Were Conceived.
You're Not My Real Dad
Hey Bob, I know you're "with" my Mom now, but I don't have to like it. You're crazy if you think I'll ever call you Dad. I do want to borrow your Mustang though, so here's a card to show how much I care.
After a devastating earthquake hit Nepal in April 2016, W+K wanted to do its part to help. I created one of 2 screen print posters sold online to help raise awareness and support the rebuilding of the country.
The holidays are always the biggest event for retailers, and not just in terms of sales. Inspirational and evocative environmental design warms hearts and inspires giving in the run-up to the big day. 2010 was the first year that the Microsoft Store engaged Parliament to concept, develop and execute creative.
Within only a few months, we turned their stores into whimsical wonderlands filled with classic holiday spirit, and we delivered with playful in-house illustrations that became storewide 3-D display elements as well as drove the creative for all signage, advertisements, video walls, environmental decor, the website, and more for 14 stores across the U.S.
Assortment of a logos I've created over the years.
To raise money for the OHSU Knight Cancer Institute, W+K holds a Pie Off each year where contestants bake pies and compete in a different side challenge. In 2014, it was a Lip Sync battle.
I created typography out of different kinds of pie to create a simple, graphic partial alphabet that was used on posters, mobile site, and desktop website.
A few random woodworking projects.
I was one of twelve designers to create a page for the 2015 W+K Goodness Calendar using a RISO printer.
Our design team was tasked with the challenge of creating the visual identity, web design, and copy guidelines for Microsoft’s latest global venture, a comprehensive technology-support portal employing many thousands of people worldwide and helping millions of customers. We addressed the business needs, got to the heart of the product, and produced a brand that stands head and shoulders above its competition, endears itself to the target audience, and generates a human expression of the Microsoft brand voice.
At Parliament, our goal was nothing less than defining and articulating the face of this global corporation to endear the brand to consumers everywhere. The store’s superior service and product quality enabled us to tell authentic stories and create consistent growth, with visibility increasing day by day. We were the brand orginators, builders, and curators.
With the introduction of the Windows Phone and Windows 8 UI, Microsoft is cleaning up its act by dropping their infamous gradients, bevels and 3D effects and adopting a style they have coined Metro.