adidas partnered with ASK to create their first memorable brand impression at Champs State Street opening in Chicago. We brought the audience to the bleeding edge of adidas youth culture with sport and lifestyle and created the largest audience engagement with sustained visibility that went beyond Chicago.
The audience was met with a basketball pop-a-shot meets whack-a-mole experience where users had to make baskets in rim lit hoops before the light moved on. If they made enough shots, they were escorted by adidas boosters past the center stage where musicians played throughout the event to a wall of lockers and a light basketball art installation. They were given a key and had one opportunity to choose wisely. Participants opened to find an array of prizes from many adidas silhouettes, tickets to Lollapalooza, Chicago Cubs tickets, and more.
With the launch of Nike's Equality campaign, in conjunction with Black History Month, came a rare opportunity to shift the traditional focus of driving sales of new products to celebrating Equality during All-Star Week in New Orleans. A place that has faced so much adversity during it's tenure, New Orleans became the perfect platform to launch the campaign.
The space sought to create an equal vision between athletes and fans in a quiet place that prompted reflection and understanding. Thousands of visitors helped celebrate Equality by having their image captured, which was then added to a dynamic facade. Coupled with dramatic warm lighting and materiality, an overwhelming, yet inviting collection of highly personal content was showcased throughout the environment. The portraits were seamlessly integrated with the faces of celebrity athletes, and their messages of equality. Its purpose was to make an instant impact, by showing that everyone can, and should stand up for the cause.
Equality products were available for purchase and customization at the back of the space with proceeds going to various charities.
Portland has an inherent need to make. It started as a rebellion against the norm by outcasts, misfits, and freaks and became the cultural bedrock of a city with a collective need for self expression. Portland found it's voice by making music, zines, art, and more. We make so we can connect to each other.
That Portland craft story became the root for our Lo-Fi approach to creating a series of events that allowed Red Bull Sound Select to appear in the Portland music scene in an authentic way.
We began with a kick-off event at SE Portland's Liquor Store. Attendees were first sent a hand-crafted stop motion digital invite. Upon arrival to the venue, they were greeted by deconstructed cassette tape window art, xeroxed zines, retro TV's programmed with custom content, large hand-made artist collages, chalkboard art, and a hanging Red Bull light bulb installation leading people down to the concert space.
After the Liquor Store event, billboards, flyers, and posters peppered the Portland urban landscape to create buzz for the upcoming 3 Days in PDX concert series.
On May 18, 2017, the event kicked off at the Wonder Ballroom. After 2 nights, it moved to it's final location, the Crystal Ballroom. Each venue held a series of interactions to engage the attendee during the pre-show, show, and post-show times. Users started with free food cart food, greeted by stacks of retro TV's playing custom content, given money to try their hand at a 1970's vending machine that housed Red Bull Sound Select branded items and many other custom giveaways, and people immersed themselves in an inverted light bulb installation before moving on to the venue for some amazing performances.
Into the Woods at Night came about from the desire to return to the roots of play we felt as a kid. The time when we were first allowed to stay out past dark. To see how the forest differently when the light escapes it.
The journey led participants through a fog filled space and asked them to walk through the forest, experience the transformation of a once familiar place, and ultimately end on an open space complete with swings that became lit from beneath with LEDs only by movement.
What are the tactile sensations? What kind of shadows are created when the light hits the trees? What happens to your other senses when some are removed?
At SET, we created an elevated expression of that experience for an event during 2017's Design Week Portland.
WE'RE ALL JUST A KID FROM SOMEWHERE.
For this campaign we focused on the concept that at one point we were all just kids from somewhere. Wherever that place may be, we essentially started in the same place. It's what we've done with our unique talents since then to become who we are today or who we're in the process of becoming.
We began with pairing the story of how Derrick Rose had to struggle to work his way out of Englewood, Chicago with the words of the late Tupac Shakur in his poem Rose From Concrete.
To kickstart the campaign, we created customized kits for athletes, celebrities, and other influential people within the sports, music, arts, and culture communities. They were each given a high school style gym locker. Inside was a concrete hard drive with the 60 second Rose From Concrete TV Spot, JAK felt bag, JAK letterman's jacket, JAK felt hand sewn Shirt, JAK beanie, and Limited Edition JAK Powerade bottle, each individually customized to the persons home city.
An digital lookbook was created to allow users to see the entire apparel line and show them that anyone could create a shirt, hat, or sweatshirt with their home city name.
Finally, we began to carefully curate Powerade's social channels to reflect the grit and authenticity of the campaign and the real struggle of people across the country.
In collaboration with a team of six other designers, we created an interactive light experience for the festival goers at Pickathon, a music festival outside of Portland, OR.
We started with a mission to create an experience in which people could affect change. Their interactions would vary if done on an individual basis or when coupled with others. This created a world in which people could explore and figure out the variety of ways to change their environment.
The structure formed a diamond shape of interactive light cattails of varying heights. Upon touch, the cattails would change colors. Neighboring cattails also changed at the same time, provoking users to try and interact with all cattails.
The ways in which adults versus children interacted was astounding to watch. Some people fully immersed themselves and tried to touched every cattail to change the entire color of the structure. Others purposefully avoided touching the structures like a game of Operation as they were touch sensitive.
Worked with a team of designers to create retail executions for the annual Reebok Global Branding Conference in 2016. Created designs across multiple Reebok sub-categories from Classics to Running to Training.
For the 2016 Reebok Classic Leather silhouette, I also helped Art Direct photoshoots for use in future Classic Leather campaigns as well as for promotional video content.
EYRST, a Portland based record label, partnered with Red Bull Sound Select to create a thank you to their fans from their artists EPP and Blossom. The wall was unveiled at an August 2017 concert at Mississippi Studios in North Portland.
This came to formation through a interactive floral wall. The wall was made up of various flowers and greenery coupled with a neon message of "Thanks". It invited attendees to take a flower for themselves. Each flower had a special message from Blossom or EPP, some included special giveaways.
Elements of the wall were peppered throughout Mississippi Studios to tie the entire space together.
W+K Instabrief was created by W+K Studio to give Portland based Instagrammers insight into the day-to-day operations of a global advertising agency.
They were introduced to the event by a pair of hand delivered briefs in the form of an invitation. Upon arrival to W+K, they were immediately photographed for their classic W+K wall head shot. From there, they were InstaBriefed in the W+K board room and were quickly given the history of W+K by one of the founders, David Kennedy. Then, the real tour began. They were escorted around the building and encouraged to photograph curated rooms and experiences within the space that included a balloon room, kitten nursery, and rooftop deck paper bird spectacle complete with an oversized briefs photobooth.
In the 1980's, car dealerships held competitions to see who could keep their hand on a car the longest. Whoever won, kept that car. The Anchorman 2/Dodge Durango campaign decided to create a one-of-a-kind digital version of this contest.
"Hands on Ron Burgundy" ran on the Funny Or Die comedy video website, testing fans' perseverance using a computer mouse or touchscreen to place their "hands" on a digital image of Ron Burgundy. The contestant who "touched" Burgundy the longest in a single session time won a new 2014 Dodge Durango.
Before the game began, we created 3 custom kit styles to send to gamers, tech writers, car bloggers, and more. Each kit arrived with a letter form Ron explaining the rules of the competition. The kits gave users a leg up from a specialized mouse and Gunnar gaming glasses to a hearty supply of 24-News Blend coffee to keep users awake for hours to an autographed picture of Ron and leather wrapped hand gripper to keep ones hands toned and physically fit.
I even created a one-off kit for Conan O'Brien for Ron's appearance on his show that consisted of a wood stand in the shape of his head to hold his hand gripper.
The day the competition began, we followed social media to see what people were saying about the competition. Those were played were sent Motivational posters, Tweets from Ron, and food deliveries to keep them going.
A variety of prizes were created for the top 400 contestant. The most notable were the Ron Burgundy mustache body pillow with comb, Ron Burgundy head shaped "Musk" scented car air freshener, Sex Panther cologne, and leather bound copy of Ron's Book Let Me Off at the Top!.
For the launch of Laika's 2014 movie The Boxtrolls, I helped create 3 custom label designs for kits to be sent out to influencers. The labels were applied to various kits sent over the course of a few months leading up to the release of the movie.
For Portland's Annual 2015 Community Warehouse Chair Affair Fundraiser I created an original lamp. Luckily for me the event organizers were open to other pieces aside from chairs.
I wanted to create something that gave people a look inside the beauty of nature whether turned on or off. When off, the juxtaposition of the highly polished front surface and cross sections pairs well with the rough live edge. When on, it allows light to seep out from the core, highlighting the grain of the black walnut and providing a warm organic glow.
As a pro-bono creative adventure, myself and two environmental designers/fabricators researched Portland’s burgeoning boutique-food-cart scene and came up with a proposal to completely overhaul one lucky vendor. Our choice was Native Bowl, a purveyor of delicious organic eats run by local cookbook author and cooking-show host Julie Hasson. It was a labor of love in which we designed (and in many cases hand-fabricated) everything from signage to a website to business cards to a custom font and a full cart rebuild.
In 2014, Dodge needed to find a way to bring back some energy to the Dodge Dart. We did so by not allowing anyone to touch it through an interactive game hosted on YouTube.
Upon reaching the bottom of the longest scroll YouTube will allow and clicking on the Dart, users were taken to an interactive game.
The holidays are always the biggest event for retailers, and not just in terms of sales. Inspirational and evocative environmental design warms hearts and inspires giving in the run-up to the big day. 2010 was the first year that the Microsoft Store engaged Parliament to concept, develop and execute creative.
Within only a few months, we turned their stores into whimsical wonderlands filled with classic holiday spirit, and we delivered with playful in-house illustrations that became storewide 3-D display elements as well as drove the creative for all signage, advertisements, video walls, environmental decor, the website, and more for 14 stores across the U.S.
In late 2015, Powerade wanted to create a platform for bi-annual releases of Limited Edition flavors. We created a system in which we'd collaborate with illustrators across the country to design labels that echoed the sentiment and aesthetic of the Just a Kid Campaign.
For Twisted Blackberry, we worked with Boston based illustrator and designer Chris DeLorenzo. He created a label that was youthful, while still harnessing the grit of streetball.
2016 Rio Olympics- Watermelon Strawberry Wave
Leading up to the 2016 Rio Olympics, Powerade wanted to create a one-of-a-kind label for the release of its new flavor, Watermelon Strawberry Wave. This is a celebration of Olympics athletes, especially Powerade athletes Shakur Stevenson, Lopez Lomong, and Claressa Shields, and further extends its Just a Kid campaign into packaging.
There are many great Mother's and Father's Day cards that exist that appeal to a broad audience. I wanted to create some cards that spoke to the more unique and honest relationships some of us have.
Let’s face it, we weren’t all planned. Our parents may never admit it, but we know. This card is a thanks to all Moms who simply forgot to take a few pills. Without them, we wouldn’t be here.
You're Not My Real Mom
For the teenager with the new Stepmom. My Dad says I have to be nice to you, but I'm going to do so in a passive aggressive manner with this card. Happy Stepmother's Day Brenda...whatever, I don't care.
Dad's Expired Condom
Ever noticed that distinct ring in your Dad's wallet and wondered what the hell it was? It's because he's been keeping a condom in there since 1967. He definitely forgot to use it after the ELO concert a.k.a. The Night You Were Conceived.
You're Not My Real Dad
Hey Bob, I know you're "with" my Mom now, but I don't have to like it. You're crazy if you think I'll ever call you Dad. I do want to borrow your Mustang though, so here's a card to show how much I care.
At Parliament, our goal was nothing less than defining and articulating the face of this global corporation to endear the brand to consumers everywhere. The store’s superior service and product quality enabled us to tell authentic stories and create consistent growth, with visibility increasing day by day. We were the brand orginators, builders, and curators.
With the introduction of the Windows Phone and Windows 8 UI, Microsoft is cleaning up its act by dropping their infamous gradients, bevels and 3D effects and adopting a style they have coined Metro.
After a devastating earthquake hit Nepal in April 2016, W+K wanted to do its part to help. I created one of 2 screen print posters sold online to help raise awareness and support the rebuilding of the country.
Assortment of a logos I've created over the years.
To raise money for the OHSU Knight Cancer Institute, W+K holds a Pie Off each year where contestants bake pies and compete in a different side challenge. In 2014, it was a Lip Sync battle.
I created typography out of different kinds of pie to create a simple, graphic partial alphabet that was used on posters, mobile site, and desktop website.
A few random woodworking projects.
I was one of twelve designers to create a page for the 2015 W+K Goodness Calendar using a RISO printer.
Our design team was tasked with the challenge of creating the visual identity, web design, and copy guidelines for Microsoft’s latest global venture, a comprehensive technology-support portal employing many thousands of people worldwide and helping millions of customers. We addressed the business needs, got to the heart of the product, and produced a brand that stands head and shoulders above its competition, endears itself to the target audience, and generates a human expression of the Microsoft brand voice.