NICK OSTINI
ART DIRECTION / DESIGN
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Dodge Dart

 

The year began with the Dodge New Rules campaign that poked fun at traditional automotive advertising principles.

 
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And led into a sub-campaign that modernized and socialized the process of researching, sharing and buying a car.

Dodge Dart Registry worked like a wedding registry, but for a car. Users were able to build their own dream Dart, then to invite friends and family to sponsor parts. They could raise a portion of the cost or the full price and just had to go to a dealership to pick it up.

 
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Millions of people were exposed to the newest features of the Dodge Dart. Through Dart Registry, we sold the first 2 fully crowd-funded cars ever. The first of which was to Tony, a woman fighting Cancer and having to
commute a long distance for her treatment.

 

Role
designer