In 2015, Powerade asked us to rebrand and create a new design system for their company.
We decided to simplify their mark to focus on “PWR” over “POWER”. This created a nice vessel to allow POWER to come to life in a variety of ways while keeping a solid base grounded in aiding the consumer in their athletic pursuits.
After the mark was created, we applied it across a variety of medium in which you’d typically find their brand.
Additional design work was created by tapping into their current visual design system as well as current Just a Kid Campaign.