NICK OSTINI
ART DIRECTION / DESIGN
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adidas Under the Lights

 

adidas partnered with ASK to create their first memorable brand impression at Champs State Street opening in Chicago.

 
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We brought the audience to the bleeding edge of adidas youth culture with sport and lifestyle and created the largest audience engagement with sustained visibility that went beyond Chicago.

 
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The audience was met with a basketball pop-a-shot meets whack-a-mole experience where users had to make baskets in rim lit hoops before the light moved on.

 
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If they made enough shots, they were escorted to a wall of lockers and a light basketball art installation. They were given a key and had one opportunity to choose wisely. Participants opened to find an array of prizes from many adidas silhouettes, tickets to Lollapalooza, Chicago Cubs tickets, and more. 

 
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Throughout the day local DJ’s spun and kept energy levels high. A series of performances by Chicago rappers capped off the event and left everyone with a lasting impression.

 
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Role
Art director