adidas partnered with ASK to create their first memorable brand impression at Champs State Street opening in Chicago.
We brought the audience to the bleeding edge of adidas youth culture with sport and lifestyle and created the largest audience engagement with sustained visibility that went beyond Chicago.
The audience was met with a basketball pop-a-shot meets whack-a-mole experience where users had to make baskets in rim lit hoops before the light moved on.
If they made enough shots, they were escorted to a wall of lockers and a light basketball art installation. They were given a key and had one opportunity to choose wisely. Participants opened to find an array of prizes from many adidas silhouettes, tickets to Lollapalooza, Chicago Cubs tickets, and more.
Throughout the day local DJ’s spun and kept energy levels high. A series of performances by Chicago rappers capped off the event and left everyone with a lasting impression.