Our approach unified Keynote storytelling, dynamic stage and lighting design, and intuitive wayfinding across the venue to reinforce Google Cloud’s position as an innovation leader. A bold visual system guided the audience from arrival to mainstage, while over 800 bespoke motion and video assets elevated product launches and speaker narratives. With 50+ product announcements woven into the show flow, the event transformed complex cloud advancements into a cohesive, inspiring journey—both in the room and around the world.
