With limited content and budget, Arc’Terx needed to create dynamic window and in-store displays that celebrated both product and movement for the launch of their spring collections.
role art director
skills ART DIRECTion concepting retail design 3D modeling
To create a sense of motion layered imagery showcases movement and energy, highlighting the athlete and apparel. Product was also highlighted in windows via risers. People were pulled in first by the imagery and then by the products themselves.
Concepts were created for Hiking/Trekking, Long-Distance Running, Superlight Insulation, and New Ideas for Spring, providing stores with an array of displays to choose from.
Robust guidelines and fully designed options allowed individual stores to select what they preferred based on budget, space, and understanding of their particular audience.
