NICK OSTINI
ART DIRECTION / DESIGN
IMM_Elevator_Side.jpg

ASICS Flagship

 

ASICS opened it flagship retail space on NYC’s Fifth Ave.
We were tasked with creating an engaging and active window space to complement their I MOVE ME campaign.

 
building.jpg
front.png
 

Large interactive light columns and an I MOVE ME infinity mirror took up the 5th ave. windows. Using a modular panel system created specifically for the space, an I MOVE ME neon sign took up most of the 47th ave. side.

 
columns.png
colmuns2.jpg
 

Interior space was utilized to house product, campaign specific content, original ASICS content, and provide space for product trialing.

 
backwalls.png
motionid.png

Role
Art director