NICK OSTINI
ART DIRECTION / DESIGN
thumb.jpg

Red Bull Sound Select

 

The early days of Portland craft became the root for a Lo-Fi approach to creating a series of events that allowed Red Bull Sound Select to appear in the Portland music scene in an authentic way.

 
_MG_3363.jpg
 

We began with a kick-off event at SE Portland's Liquor Store. Attendees were first sent a hand-crafted stop motion digital invite. Upon arrival to the venue, they were greeted by deconstructed cassette tape window art, xeroxed zines, retro TV's programmed with custom content, large hand-made artist collages, chalkboard art, and a hanging Red Bull light bulb installation leading people down to the concert space. 

After the Liquor Store event, billboards, flyers, and posters peppered the Portland urban landscape to create buzz for the upcoming 3 Days in PDX concert series. 

 
_MG_3382.jpg
TapeWall.jpg
IMG_2955.jpg
zine.jpg
_MG_2987.jpg
 

On May 18, 2017, the event kicked off at the Wonder Ballroom. After 2 nights, it moved to its final location, the Crystal Ballroom. 

Each venue held a series of interactions to engage the attendee during the pre-show, show, and post-show times. Users started with free food cart food, greeted by stacks of retro TV's playing custom content, given money to try their hand at a 1970's vending machine that housed Red Bull Sound Select branded items and many other custom giveaways, and people immersed themselves in an inverted light bulb installation before moving on to the venue for some amazing performances. 

 
239A3105.jpg
chalk.jpg
TV_Vending.jpg
chanti.jpg
239A3475.jpg
239A4650.jpg
Photo.jpg
lights.jpg
vending.jpg

Role
art director + designer