Reebok needed to prepare global assets for their Winter campaign. In order to allow all retail locations proper time to secure materials for their locations, we needed to capture winter product in the summer.
Role Art Director
skills art direction graphic design photo direction retail
This required us to get inventive. We decided to shoot the models at night for a cooler, wintry vibe.
We then worked closely with photo retouchers to add in authentic environmental elements that felt like a stormy bigger city while still maintaining focusing on the product.
And then created robust brand guidelines for stores to utilize all over the world.
